How Advertising Platforms Can Help Boost Your Business
Today’s fast-paced and fiercely competitive business market has made advertisers think twice about the way they market products to consumers. The advent of smartphones, tablets, and laptops has left consumers hyper-connected with various forms of media and content. To say that consumers might be experiencing “ad-fatigue,” from the constant bombardment of ads, would be an understatement.
Therefore, advertisers and online marketers have found creative ways to target consumers. Sponsored or branded content, social media marketing, and content marketing are all a few clever ways that advertisers use to entice consumers to buy their products. Of all these forms of internet marketing, native advertising is the one consumers recognize the most.
What is Native Advertising?
Native advertising is paid ads that are integrated into the content in which they appear. They flow seamlessly with whatever content appears on the same page. Usually, they are found in social media feeds or ‘recommended’ …