One great thing that people can realize from social media is that it allows you to market to the masses. You are not bound to your geographical location anymore. If you have what it takes to run a business successfully you can expand beyond your territory. In other words, social media is the catapult to success for those that have great products. All that you really need is the ability to push yourself in the right directions. Your audience is always changing, and it serves you well to know who you are trying to connect to. In one aspect marketing to the masses is a good thing, but you will eventually realize that niche marketing is going to be more profitable. It is not going to be a blanket statement that tries to reach everyone. It is true that you may be able to use your mass marketing to branch …